An Interview with... ME!

I participated in an interview with Mode Talent a while ago, and I thought I would post in our blog to maybe give you a little bit of insight into my world and the Dat Girl world.

Hope you like it xx

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DAT GIRL – INTERVIEW WITH SARAH TARRANT

Posted on May 23, 2013 by admin

Today we caught up with young female entrepreneur Sarah Tarrant from Dat Girl online fashion boutique. Sarah is a wonderful example of dedication, hard work and following your passions. We were also lucky enough to have had our gorgeous fashion Model Kaitlin take part in a shoot with Dat girl earlier in the year.

Name: Sarah Tarrant

Occupation/ business: Owner – Director of Dat Girl

Country of Residence: Australia

Website/ Twitter/ Facebook: www.datgirl.com.au/ @datgirlclothing/ www.facebook.com/datgirlau

Tell us a little bit about your business. What do you do? Dat Girl is an online clothing boutique based in Sydney, Australia. Dat Girl aims to provide young women with clothes that leave them feeling confident and like they can take on the world! We want our customers to feel like the girl who leaves others wondering, because we believe everyone has been Dat Girl.  We are proud of our high level of customer service, our user friendly website and our huge range of fast fashion. At Dat Girl you will never see an item selling for more than $200, because we believe fabulous isn’t created by a price tag.

As the owner of Dat Girl, I fill many roles from buyer to marketer, accountant, receptionist and retail assistant. There is nothing I wouldn’t do for Dat Girl.

Why did you start your business? I always had a drive to start my own business and create something my way, but I guess I was always too scared. In the past few years I became a huge online shopper and I found great deals by searching through many online stores, I bragged about the bargains I got and I often got complimented on the pieces I found. One day a light bulb went off and I realised I needed to combine these two insticts to create an online store for all young women to get the latest fashion at a good price. I wanted to share my experience of feeling great in an outfit, without spending all of my paycheck.

What are your favourite things about running your business? Hmmm.. well I have to say the HUGE wardrobe is pretty awesome! Apart from the wardrobe I absolutely love getting positive feedback from customer’s who have loved wearing our clothes and I am actually really enjoying the huge learning curve that is running your own business. I feel like every day with Dat Girl I am growing as a person and a business owner, and improving Dat Girl. Watching Dat Girl grow gives me an amazing feeling of accomplishment and pride.

What are your future goals for your business? My main goal at the moment is to just keep growing the brand. I would love Dat Girl to be an online boutique people know and remember for on trend, affordable fashion and GREAT customer service.

Your favourite inspiration/ motivation/ business quote?  “Life is too short” – I think without this quote, I would have never taken the plunge to start Dat Girl.

Tell us, what is your Vice? I am always on my iPhone, checking emails, writing Facebook statuses, posting funny photos or playing on Instagram. I never really stop.

The 4 words that best describe your business?  Young, Fun, Fabulous and Affordable.





Where we are this month...

 

Letting you know where you can come and see our pieces and shop the Dat Girl range in person...

 

 

June 18-30 - We will be at Miranda Westfield, outside General Pants

 

July 6th - We are attending Fash n Treasure Market in Canberra

 

July 7th - We will be in our usual spot at Sydney Boutique Markets, Rouse Hill

 

July 14th - Come down and see us at Kirribilli Fashion Markets

 



Foxy Fridays

If you are in Sydney and need an excuse to head out on Friday night... well we have one for you!!!

 

For the first time ever, Dat Girl pieces will be seen on the runway at Whaat Club this Friday, 7th June.

 

Hope to see you there....

 

 



Driven Series: Interview with Tanja from Golden Pixie

I met Tanja along time before Dat Girl was born, through some mutual friends. Recently, Tanja embarked upon a new journey with her very own online jewellery boutique; Golden Pixie.

I am a huge fan of Golden Pixie's unique and beautiful range and I can't really pick a favourite, but the Sienna necklace has been a love of mine for a while now. 

I will always be a supporter of any business, like Dat Girl, that aims to instill confidence in women!

Shop the Golden Pixie range here.

The Interview

How old are you?

26

What is your current position?
 

Owner of Golden Pixie
 

 

Tell me about Golden Pixie..
 

Golden Pixie is an online boutique jewellery store based in Sydney that works on the concept that beauty is subjective, i.e. 'beauty is in the eye of the beholder'. It's really about instilling confidence into women to wear and do as they please. Clothes and accessories are the items that allow women to bring out their personality and differentiate them from the girl next door. Golden Pixie is aimed at providing great pieces at affordable prices and encouraging women to be no one else but themselves.

 

Have you always worked around jewellery? 

 

No, have always loved it, but only just started! Very exciting.

Why did you start Golden Pixie?

I noticed along the way that so many people are worried about being judged by others in relation to their style and what they choose to wear. I strongly disagree with anyone that looks at another women and says 'Oh God, what is she wearing and who made her choose those shoes with that skirt?!' I think beauty is a very subjective thing and people should dress to feel beautiful. I would love to encourage women to feel confident in outfits they love.

I'm also a lawyer by day and am currently finishing off my Masters in Law, I really needed something to change up my day. I started to feel like law was starting to be a burden and I don't want that to happen. I love the challenges that come with being a lawyer, it's a lot of hard work but also something I really enjoy. Fashion is something completely opposite to this and so Golden Pixie seemed like a logical step to provide me with that variety.

 

 

Would you ever open a retail store?

 

Sure! If that's where Golden Pixie took me. There are so many different avenues projects can take you, I'm excited to see where I end up with Golden Pixie.

 

What do you want Golden Pixie to achieve before you would consider it "successful"?

If people gain confidence wearing Golden Pixie because they like the pieces and are not really phased whether or not someone else likes it, or is blogging about it, or advertising it. Sometimes people forget what matters is what they think is beautiful and not anyone else. Golden Pixie's tag line really encompasses what we are about - beauty being in the eyes of the beholder, if we can get people to realise this and do so through wearing our pieces, then I think it would be a success.

 

What have you found to be the biggest challenge in starting your own business?
 

The initial start up phase and how much work it actually is. Stuff like getting an ABN/registering a business name, creating a website, liaising with suppliers, stock checks, photos, social media and marketing plans! Working full time and running Golden Pixie is a lot of work and I really couldn’t have started it without my boyfriend Damiaan. He is such a great support and is always full of fabulous ideas!

What is the best thing about your job?

The best thing about owning my own business in the fashion industry is that it gives me access to a number of fashion shows and trade shows, it allows me to see the new trends before they even hit the retail stores. It's like being in on a big, exciting secret that is about to explode any minute!

What is the hardest thing about your job?

It's a business where you have to keep on top of things all the time. Fashion is constantly changing and keeping up with different styles in a challenge. I find that you can never stop in this industry, because if you do, you run the risk of undoing all of your hard work. I am lucky to have such a great support team especially my gorgeous mum, my sister Vanja and my boyfriend Damiaan, they're all for the work I do, are a great help and behind me 110 percent.

What is a typical day in the life of Tanja?

 

This is a hard one because I have so many different things going on depending on the time of year. At the moment I would say my average day would be a wake up call at 5.30am to be at the gym by 6.30am, after a hard session I head to my lawyer job where it’s all systems go, all the time (seeing clients, court hearings, meetings, running around like a mad woman really), I get home to do some study for my Masters and then use my relax time to do Golden Pixie work. (I always wish for more hours in the day!)

 

 

What is your biggest guilty pleasure?

I love shoes, bags, jewellery and clothes! I have a bad day and go shopping... it definitely makes me feel better - but I can't say the same for my credit card!

What are your 3 staple clothing items?

Going into the colder months I would go with a leather jacket, a funky winter hat/beanie and a pair of ankle boots.

What is your most current worn item in your closet right now?

Hmm..one item...? I would go with a scarf my grandma knitted for me. It's absolutely fabulous! It brings a little character to my corporate suits and keeps me warm during the cooler weekends.

What is your MUST HAVE for the colder months?

Given that I am always cold I would go with scarves, some nice leather gloves and a leather jacket! Use them as statement pieces to bring life into your outfits!

What is the perfect relaxation day for Tanja?

Relaxation? I don't know if I remember what that feels like.. ha ha, kidding! I love the beach. There is something extremely relaxing about listening to the waves break and being in the ocean, it's almost like all your stress gets washed away. My boyfriend bought me a surfboard for Christmas and is determined to teach me how to surf. He swears that surfing takes relaxation on the beach to a whole new level.

What advice would you give other young ladies wanting to start their own business?

It is harder than what you could ever imagine it to be. The countless hours may frustrate you, the brick walls you hit will irritate you, but when you see results, every sleepless night becomes well worth it. Don't stop because it gets hard, it's overcoming the challenges that make it all so rewarding.

 

Our Picks: 2013 Logies

It seems the red and dark tones, along with the sparkles and lace were out in force at this years TV week Logie Awards.

 

Here are some of our favourite looks from the night.

 

What was your favourite??

 

 

 

Our new look

Have you noticed a little different about our site lately?

 

Dat Girl is still a baby, but the site will continue to evolve and we hope you'll enjoy every step, as much as we do!

 

We are shifting to a darker background for our pictures and playing around with some of the other photos..

 

What do you think??

 

Next time we will take it outside! :)

 



Instagram

Are you following us on Instagram?

 

We love Insta, as a quick way to show you new releases and sneek peaks into our world.

 

Follow us now at @datgirlclothing and enter the competition!

Ends 12 December at midnight.

 

 

 



Photo shoot!

I love photo shoot days!

 

Despite the 6am wake up call, the late night of steaming, the running around looking for THAT necklace and the complete exhaustion afterwards, photo shoot days are my favourite part of this job.

  

Here are some behind the scenes pictures from our last photo shoot.

 

 

Our stylist reviewing shots

 

Camera view

 

 

We are so excited to bring you the hot new summer pieces, just in time for summer!

 

Did you spot any favourites?

Ohh Haiiii!!!

Lush Lavander

 Hi Ya'll!!

 

Who am I?



My name is Sarah, I am a proud blonde, I am silly, I love food, I am a total organiser, I am a girly girl, I am the author of this blog and the founder of Dat Girl!



Why did I start Dat Girl?



Well, like many women I love love LOVE shopping, have a busy lifestyle and I don't tend to wear the same outfit more than a handful of times to occasions (thank YOU social media!). I wanted to create a store where women could buy on trend, fashionable, fun, sexy outfits without having to get another credit card, because lets face it, if you have a busy social life, you end up shopping for a new outfit most weeks! I am also a HUGE shopper-arounder-person and I know that some of the bigger stores or sites will sell the same brand clothing for a whole heap more than other sites. Dat Girl will never get that big, never so big we charge more just because we can, never so big that we forget why we started, mark my words.

I also started Dat Girl, because I wanted to provide women with fun, quirky, on trend, fabulous, sexy clothing. From your staple item LBD to a studded bra or neon jacket, if you got it from Dat Girl and you're wearing it, I want it to make you feel amazing!



In creating the site, I wanted to create something that was really easy to get around, not cluttered, clean and a lil bit cheeky. Dat Girl is all about having fun, so you will notice some silly poses by the models or quirky comments around the place.

You will also notice that our models will vary in shapes, heights and looks, because Dat Girl isn't a stereotype, anyone can be Dat Girl, yep the one that leaves others wondering.

If you email info@datgirl a lot of the times you will get me and same goes with the Facebook page.

You will also see my head pop up on this blog and our Facebook page, because i'm always trying to rock a Dat Girl outfit.

 

If you have any questions, suggestions or ideas, I am more than happy to hear about them, because after all I created this store for YOU!

Why is Dat Girl different?

Dat Girl is different because it has no one set style and it has no boundaries (except the nothing over $200 ever thing). Dat Girl is different because we have the time for our customers, because we love having sales and we love nothing more than seeing photos of our customers loving their new outfits! Dat Girl is different, because we are a small team so we know every order, we hear what you like and we don't need to make huge profits to cover our expensive marketing campaigns. Dat Girl is different because we are continuing to grow and never want to stop trying new things!

I am proud of my little baby, and how she continues to grow. She will be constantly changing, but only in good ways ;) I look forward to hearing from you all.

Ohh Haiii, that's me!

xx