Wednesday, 22 May 2013

Driven Series: Interview with Tanja from Golden Pixie

I met Tanja along time before Dat Girl was born, through some mutual friends. Recently, Tanja embarked upon a new journey with her very own online jewellery boutique; Golden Pixie.

I am a huge fan of Golden Pixie's unique and beautiful range and I can't really pick a favourite, but the Sienna necklace has been a love of mine for a while now. 

I will always be a supporter of any business, like Dat Girl, that aims to instill confidence in women!

Shop the Golden Pixie range here.

The Interview

How old are you?


What is your current position?
Owner of Golden Pixie
Tell me about Golden Pixie..
Golden Pixie is an online boutique jewellery store based in Sydney that works on the concept that beauty is subjective, i.e. 'beauty is in the eye of the beholder'. It's really about instilling confidence into women to wear and do as they please. Clothes and accessories are the items that allow women to bring out their personality and differentiate them from the girl next door. Golden Pixie is aimed at providing great pieces at affordable prices and encouraging women to be no one else but themselves.
Have you always worked around jewellery? 
No, have always loved it, but only just started! Very exciting.

Why did you start Golden Pixie?

I noticed along the way that so many people are worried about being judged by others in relation to their style and what they choose to wear. I strongly disagree with anyone that looks at another women and says 'Oh God, what is she wearing and who made her choose those shoes with that skirt?!' I think beauty is a very subjective thing and people should dress to feel beautiful. I would love to encourage women to feel confident in outfits they love.

I'm also a lawyer by day and am currently finishing off my Masters in Law, I really needed something to change up my day. I started to feel like law was starting to be a burden and I don't want that to happen. I love the challenges that come with being a lawyer, it's a lot of hard work but also something I really enjoy. Fashion is something completely opposite to this and so Golden Pixie seemed like a logical step to provide me with that variety.

Would you ever open a retail store?
Sure! If that's where Golden Pixie took me. There are so many different avenues projects can take you, I'm excited to see where I end up with Golden Pixie.

What do you want Golden Pixie to achieve before you would consider it "successful"?

If people gain confidence wearing Golden Pixie because they like the pieces and are not really phased whether or not someone else likes it, or is blogging about it, or advertising it. Sometimes people forget what matters is what they think is beautiful and not anyone else. Golden Pixie's tag line really encompasses what we are about - beauty being in the eyes of the beholder, if we can get people to realise this and do so through wearing our pieces, then I think it would be a success.

What have you found to be the biggest challenge in starting your own business?

The initial start up phase and how much work it actually is. Stuff like getting an ABN/registering a business name, creating a website, liaising with suppliers, stock checks, photos, social media and marketing plans! Working full time and running Golden Pixie is a lot of work and I really couldn’t have started it without my boyfriend Damiaan. He is such a great support and is always full of fabulous ideas!

What is the best thing about your job?

The best thing about owning my own business in the fashion industry is that it gives me access to a number of fashion shows and trade shows, it allows me to see the new trends before they even hit the retail stores. It's like being in on a big, exciting secret that is about to explode any minute!

What is the hardest thing about your job?

It's a business where you have to keep on top of things all the time. Fashion is constantly changing and keeping up with different styles in a challenge. I find that you can never stop in this industry, because if you do, you run the risk of undoing all of your hard work. I am lucky to have such a great support team especially my gorgeous mum, my sister Vanja and my boyfriend Damiaan, they're all for the work I do, are a great help and behind me 110 percent.

What is a typical day in the life of Tanja?

This is a hard one because I have so many different things going on depending on the time of year. At the moment I would say my average day would be a wake up call at 5.30am to be at the gym by 6.30am, after a hard session I head to my lawyer job where it’s all systems go, all the time (seeing clients, court hearings, meetings, running around like a mad woman really), I get home to do some study for my Masters and then use my relax time to do Golden Pixie work. (I always wish for more hours in the day!)

What is your biggest guilty pleasure?

I love shoes, bags, jewellery and clothes! I have a bad day and go shopping... it definitely makes me feel better - but I can't say the same for my credit card!

What are your 3 staple clothing items?

Going into the colder months I would go with a leather jacket, a funky winter hat/beanie and a pair of ankle boots.

What is your most current worn item in your closet right now? item...? I would go with a scarf my grandma knitted for me. It's absolutely fabulous! It brings a little character to my corporate suits and keeps me warm during the cooler weekends.

What is your MUST HAVE for the colder months?

Given that I am always cold I would go with scarves, some nice leather gloves and a leather jacket! Use them as statement pieces to bring life into your outfits!

What is the perfect relaxation day for Tanja?

Relaxation? I don't know if I remember what that feels like.. ha ha, kidding! I love the beach. There is something extremely relaxing about listening to the waves break and being in the ocean, it's almost like all your stress gets washed away. My boyfriend bought me a surfboard for Christmas and is determined to teach me how to surf. He swears that surfing takes relaxation on the beach to a whole new level.

What advice would you give other young ladies wanting to start their own business?

It is harder than what you could ever imagine it to be. The countless hours may frustrate you, the brick walls you hit will irritate you, but when you see results, every sleepless night becomes well worth it. Don't stop because it gets hard, it's overcoming the challenges that make it all so rewarding.


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